Era of the Black Box and Other Not So Viewer Friendly Advertising & Marketing Practices
Let’s start with; we all understand the need for advertising. Many of us do seek out advertising for new and emerging products or services. But advertising does have a downside and that was discovered and remedied with the pop up blockers being embedded into browsers so annoying advertisements could be stopped from degrading the web experience. Now we are back to some of the same practices with stalking, tracking, and black boxes appearing over content. Perhaps, for most websites this is helping to get their sponsors message across but in some cases it is not. Users do not frequent sites where they know they will be pestered, bothered, or annoyed with aggressive ad displays. So there has to be a better way than stalking potential buyers around the internet or degrading the web experience.
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